Google的网址缩短服务goo.gl只能在google的产品中使用，如Google工具栏和FeedBurner。官方是这么评价这个产品的：
Google提供的网址缩短服务是为了更容易把信息推送到社会化标签或邮件（Blogger、Delicious、Digg、Facebook、Gmail）。核心服务是：
- 稳定——网址缩短服务稳定。
- 安全——防止木马和钓鱼网址。
- 速度——网速缩短服务速度更快。
- Stability – ensuring that the service has very good uptime
- Security – protecting users from malware and phishing pages
- Speed – fast resolution of short URLs
Google URL Shortener at goo.gl is a service that takes long URLs and squeezes them into fewer characters to make a link that is easier to share, tweet, or email to friends. The core goals of this service are:
Google URL Shortener is currently available for Google products and not for broader consumer use.
The Google privacy policy applies to the Google URL Shortener. Please note that Google may choose to publicly display aggregate and non-personally identifiable statistics about particular shortened links, such as the number of end user clicks.